Senior Strategist
Edelman
2022 – Current
Lead the development of brand, creative, and communications strategic plans for an array of national and North American clients
Conduct research and collaborate closely with clients, account leads, creatives, and specialist teams to define strategic opportunities that solve both business and audience challenges
Develop creative briefs and tell compelling stories that inspire breakthrough ideas and influence award winning work
Account Director
Forsman & Bodenfors
2021 – 2022
Head of Accounts
Viral Nation
2014 – 2020
Previously: Account Director, Account Manager, Account Coordinator
Lead client relations in launching products and projects, recommending strategies, branding, writing creative and tactical briefs, proposing smart and efficient tactics, assessing and presenting creative solutions
Work with internal functional teams and external vendors to give clear reports on project finances, helping to deliver projects on budget and on time
Spearhead influencer initiatives across the agency and build a specialized social and influencer offering for new and existing clients
Specialized in multi-faceted, conversion-focused digital and social campaigns for global brands with campaign and project budgets of all sizes, from pro bono to $2MM dollars
Managed an eight figure portfolio with tier one, enterprise clients by providing creative solutions and strategies to solve key business challenges and meet client objectives
Formed meaningful client relationships and expanded portfolios by up to 400% through increased budgets, additional services, and multiple products