I’m a strategic leader who loves cracking tough problems and turning them into smart, impactful strategies. As VP, Strategy at Edelman, I help brands navigate the fast-paced world of communications—creating connections with audiences that are both meaningful and measurable.

With a decade of experience across industries like CPG, retail, gaming, pharma, and non-profit, I’ve had the privilege of working with top brands including Disney, Tencent, TJX, Unilever, Novartis, and PMCF. My career started as the fifth employee at Viral Nation, where I played a key role in scaling the agency from a start-up to 90+ people, driving 300-400% year-over-year growth. Since then, I've held senior leadership roles at top agencies, leading full-funnel campaigns from insight to execution to create work that resonates and drives results. My work has been awarded by IABC, ADCC, Shorty, and in 2025, I was recognized as an Emerging Leader by The Peak.

Passionate about mentoring the next generation of marketing leaders, I’ve taught Media Practices at the University of Guelph-Humber, where fourth-year students team up with non-profits to develop go-to-market strategies that make a real impact.